Client: Cupra
Cupra Metaverse Music Hero
True to the motto “Music connects”, car manufacturer Cupra is inviting its community to create a virtual artist together – The Music Hero. This artist will perform live at the Parookaville Festival in hologram form and is modeled on a real artist.
Scope of work: Campaign, Strategy, Concept, Event, Social Media, Design.
yasser drkazanli
Senior Art Director | Ai Creative Specialist