Client: Cupra

Cupra Metaverse Music Hero

True to the motto “Music connects”, car manufacturer Cupra is inviting its community to create a virtual artist together – The Music Hero. This artist will perform live at the Parookaville Festival in hologram form and is modeled on a real artist.

Scope of work: Strategy, Concept, Social Media, Design, Campaign, Event.

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yasser drkazanli

Senior Art Director & Ai Art Prompter