YASSER DRKAZANLI

With over 15 years of experience in creative strategy, art direction, and design (ATL/BTL) across leading advertising agencies in Europe and the GCC, particularly Saudi Arabia, I’ve developed a deep passion for blending human creativity with emerging AI tools to craft unique visual narratives and brand experiences.

My work spans diverse industries, from Automotive, Food, Banking & Finance, Hospitality, Fashion & Retail, Health, to Art & Culture, creating campaigns that connect emotionally and communicate effectively.

Specialties
• Creative storytelling & AI-driven art direction, combining concept thinking with AI prompting to explore new visual possibilities
• Post-production expertise, ensuring every idea is delivered with precision and craft
• Transforming briefs into 360° campaigns, from concept to execution, across all touchpoints
• Strategic & conceptual thinking, delivering ideas that stay true to brand purpose and audience insight

I have had the opportunity to work in Frankfurt am Main (Germany) as well as Jeddah and Riyadh (Saudi Arabia), collaborating with both international and regional brands.

International brands: Audi, BaByliss, Cupra, Deka, HP, Kia, Montale, Opel, P&G, Red Bull, SEAT, Suzuki, Telekom, Toyota, Peugeot.

GCC brands: Emirates Bank, Al Rabie Saudi Foods, Arabia Insurance, Go Internet, Halwani Bros, King Abdullah Economic City, Mobily, Saudi National Bank, Alraya, Albir Society Jeddah, Bank AlJazira.